Cookie Policy


The Mark Foundation for Cancer Research

https://themarkfoundation.org
Last Updated: June 17, 2026

 

This cookie notice (“Notice”) explains how The Mark Foundation for Cancer Research (U.S.) Ltd. or one of its affiliated or related entities (“The Mark Foundation”, “we” or “us”) that operates this website https://themarkfoundation.org/ (“Site”) uses cookies and similar technologies.

1. What Are Cookies and Similar Technologies?

A cookie is a compact data or text file placed on your device when you browse a website or application. This file holds information that aids us in identifying your device and enhancing your interaction with our Site. We also use similar technologies such as pixels and analytics tools that may recognize your browser or device when you visit the Site (together referred to as “Cookies”).

Some information collected through Cookies may constitute personally identifiable information (“Personal Data”) under applicable law. Where this is the case, such processing is also subject to our Privacy Notice.

2. Types of Cookies We Use

We use the following categories of Cookies:

(a) Essential Cookies. These essential Cookies enable the basic functionalities of our Site, such as loading images or allowing you to select your Cookie preferences. Without these Cookies, some parts of our Sites may not work properly.

(b) Functional Cookies. These Cookies enable us to enhance your experience of our Sites, including by allowing embedded content and displaying our preferred fonts.

(c) Performance Cookies. These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Sites. They help us to know which pages are the most and least popular and see how visitors move around our Sites.

3. Your Consent and Choices

When you first visit our Sites, you will encounter a banner informing you of the use of Cookies and seeking your consent for the placement of optional, non-essential Cookies. We will place non-essential Cookies on your device only with your consent. You may withdraw your consent at any time by adjusting your cookie preferences.

You can manage and effortlessly adjust your Cookie preferences at any time by visiting our Cookie Preference Center or clicking on the floating cookie icon. You may also manage your Cookie preferences through your browser settings.

Please consult your browser’s ‘Help’ function for guidance or follow the relevant hyperlinks below.

Our Sites do not currently respond to “do not track” signals from web browsers.

Please note that disabling certain Cookies may affect the functionality of the Site.

4. Cookies Used on the Site

Cookie Name Type of Cookie Purpose Provider Duration
wpEmojiSettingsSupports Essential Determines whether the visitor’s browser can properly display emojis/icons; required for core Site functionality during the session. First Party (WordPress) Session
_ga Analytics (performance) Tracks visitor, session, and campaign data for site usage analytics; assigns a randomly generated identifier to recognize unique visitors. Third Party (Google Analytics) 1 year, 1 month, 4 days
_gid Analytics (performance) Stores information on how visitors use the Site and generates an anonymous usage report. Third Party (Google Analytics) 1 day
_gat_gtag_UA Analytics (performance) Stores a unique user ID to manage usage analytics. Third Party (Google Analytics) 1 minute
__cf_bm Essential (infrastructure/security) Used by Cloudflare to manage bot traffic and provide infrastructure security. Third Party (Cloudflare) Session
cookieyes-consent Essential (consent preferences) Stores the user’s cookie consent preferences so that their choices are remembered across sessions. First Party (CookieYes) 1 year

 

We may update this table from time to time to reflect changes in our use of Cookies or similar technologies.

5. How We Use Information Collected Through Cookies

We may use information collected through Cookies, including tools such as Google Analytics, to help us improve the Site, for example by analyzing visitor trends and usage of certain pages or functions.

We may also use such information for other lawful business purposes described in our Privacy Notice.

To the extent that information collected through Cookies constitutes Personal Data, it will be processed in accordance with our Privacy Notice.

6. International Transfers

Some third-party providers (such as Google Analytics) may process information outside your jurisdiction, including in the United States. Where required by applicable law, we implement appropriate safeguards for such transfers. Please refer to our Privacy Notice for further details.

7. Changes to This Cookie Notice

We may update this Cookie Notice from time to time. Any updates will be posted on this page with an updated “Last Updated” date.

8. Contact Information

If you have any questions or concerns related to this Cookie Notice or the information practices of this Site, please contact us by one of the following methods:

By emailing us at info@themarkfoundation.org, or by writing to us or calling us at the address/phone number below.

The Mark Foundation for Cancer Research, 1350 6th Avenue, New York, NY 10019. Tel.: 646.866.5950.